How to Create an Effective TikTok

Discover tips on how to make an outstanding TikTok video that grabs attention. Unleash your creativity and increase your followers now!

TikTok has taken the world by storm, and surpassed some of the world's biggest brands such as Facebook, as it was the most popular domain in 2021. There’s no wonder it’s so popular, its short-form content is quick, snappy and engaging. It is long enough to enjoy and gain value from, but short enough it doesn’t get boring. Users are spending more than 10 hours per week on the app, watching and creating videos. If you find yourself wanting to get started with TikTok, whether it is for your personal account or to grow your business, it can feel daunting if you have never made one before. Here are some top tips to help you get started, and create an effective TikTok that your audience will love.

What is a TikTok?

A TikTok is a short video (between 30 seconds and 3 minutes long) that you create on the app and share with your audience. It can be about anything, for example, makeup tutorials, cooking tips, animal memes, or exercise advice. They have to be short and engaging if you want them to be effective and get lots of views.

How to create a TikTok video

Before you record a TikTok, you will need to decide what the video will be about. If you are an individual, you may wish to share your hobbies and interests, parts of your life, or funny memes. If you are a business, you may wish to share your values, your products and services, and lots of tips and advice to build a community. Regardless of the type of video you make, you will need a unique angle that will make you stand out from the crowd.

Step-by-step instructions from the app

1. To get started, you will need to open the app. Select the “+” button from the menu bar at the bottom center of the screen. This enables you to start creating a video.
2. At the top of the screen, you will see an option to “add sound”. From here, you can search for your favorite songs, or browse the different categories, such as “TikTok Viral” and “New Music”.
3. Once you have selected a song, it will take you back to the camera. You can then choose what length you would like the video. The options are 15 seconds, 60 seconds and 3 minutes.
4. When you are ready, you can hold down the red record button and create your content. You can simply record yourself talking, or make several clips in different environments to merge into one. Many users will do the latter to keep it interesting, short and snappy. You can also get creative and create a range of transitions from one clip to the next. These are extremely popular and are a great way to keep users engaged.
5. Once you have finished filming (or before if you prefer) you can add filters, text (with a variety of fonts, colors and placements on the video) and speed from the options on the right-hand side of the screen.
6. Click next. Write your caption and add your hashtags.
7. Publish

If you are trying to grow your personal or business brand, you should repurpose this video across different social media platforms, such as Facebook and Instagram. This can be done easily as a tik tok mp3 download.

Get creative, post consistently, and watch your audience grow!