Hoyeon Jung is chic for the Louis Vuitton Twist Bag Campaign

Louis Vuitton brand ambassador Hoyeon Jung strikes pose after pose as she fronts the Twist Handbag Campaign for Spring 2022. Lensed in a studio setting by Ethan James Green, the actress and model looks sensational and sophisticated in the glamorous images. Turning up the style factor, styled by Marie-Amélie Suavé, the South Korean beauty flaunts the iconic LV handbag with an array of casual ensembles, such as crop tops, blue jeans, baseball hats, and leather jackets. The Squid Game actress showcases the Twist Bag in hues of black, pink, orange, white, and more, and looks fabulous. Hoyeon, who recently starred in the Louis Vuitton Spring/Summer 2022 Campaign too, also features in a short film for the handbag campaign, set to upbeat tunes. The campaign features the art direction of Florent Buono, with Hoyeon's hair by Duffy and dewy makeup by Hiromi Ueda.

South Korean Actress and Louis Vuitton House Ambassador Hoyeon presents the season’s Twist bags. A youthful, yet timeless design with a fresh and contemporary twist, the bag has quickly become one of the most iconic bags. Highlighting the Maison’s heritage, the Twist’s name stems from the unique clasp, whose pivoting L and V come together to form a V in reference to the founder’s initials. - Louis Vuitton