The beauty industry is a continuously growing and fast-paced environment with new techniques and products coming out faster than you can keep track of! Trends change on a daily basis, and now, with the rise of TikTok, products can go viral literally overnight, selling out in the span of just a few hours.
Whether you’re just getting into makeup or you want to learn how to master the latest winged eyeliner trend, the best place that you can turn to for either tutorials or simply for some inspiration are the beauty gurus that are known for their fabulous makeup. Some of the most inspiring women at the forefront of the industry have come out with products that are now a staple part of everyone’s makeup routines. In contrast, others have revolutionized already existing products by coming up with innovative ways to use them! We’ve rounded up the top 10 most influential women in the beauty industry that we think are worth following, so keep reading below!
1. Rihanna
As if Rihanna wasn’t stunning enough already, she took the beauty world by storm with the launch of her own beauty line in September 2017 - Fenty Beauty. Inclusivity was at the forefront of her brand from the get-go, and their foundation launch was unique like no other, as it was one of the first lines to launch with 40 shades, which has now expanded to 50, so you can be sure to find your shade.
2. Selena Gomez
A newcomer to the beauty industry who’s already causing her products to become staple items in everyone’s kits is Selena Gomez’s own brand - Rare Beauty. Released in 2020, the brand is mindful of its ethos, with 1% of all sales in the US going towards the Rare Impact Fund, an organization addressing the gaps in mental health services.
3. Charlotte Tilbury
Luxurious high-end makeup is something that Charlotte Tilbury thrives upon, and it’s no wonder that all the celebrity makeup artists have at least a couple of her products in their kits! Having plenty of experience in editorial work and working with celebrities, she’s definitely someone people turn to when learning about makeup and wanting the most flawless results. On top of that, being awarded an MBE in 2018 for services to the cosmetics industry is no small feat!
4. Huda Kattan
When Huda Kattan first started out on YouTube, she probably hadn’t anticipated just how much her career would take off, but she is now the proud founder of Huda Beauty which is known globally. From complexion products, eyeshadow palettes, lip products, and more, Huda Beauty is always coming out with some of the best products, no matter the occasion.
5. Emily Weiss
If you’re more of a ‘no makeup makeup’ person, you’ve probably heard of Glossier, the founder and CEO of which is Emily Weiss. Steering away from traditional makeup, Glossier’s focus was indeed on skin first, and it was skincare-infused makeup that really brought the brand to the forefront. That, combined with its simplistic yet aesthetic packaging, really caught everyone’s attention, and now everyone has at least a balm dot com in their bags!
6. Pat McGrath
Being named the most influential makeup artist in the world by Vogue magazine and being included in the Time’s 100 Most Influential People in 2019 means that if there’s one person who knows what they’re doing, it’s Pat McGrath. Having a notable career that launched in the 90s, she’s worked with some of the top celebrities out there, and her makeup line is nothing less than expected either!
7. Holly Thaggard
Another name that you might be seeing more of is Holly Thaggard and with good reason! As the founder of Supergoop!, they’re most known for their brilliant SPF range, which boasts over 40 different types of sunscreens with varying formulas for different skin types, so there really is a sunscreen for everyone!
8. Laura Nelson
Giving us the best of both worlds, Laura Nelson, founder of Colourpop, consistently gives us quality without breaking the bank! Even though it’s been used and raved about by celebrities such as Kylie Jenner, Colourpop managed to make its own mark even before then, thanks to its innovative and unique collections that center on certain themes and even films/tv shows! There really never is a dull product with Colourpop.
9. Bobbi Brown
Another well-known brand, Bobbi Brown, has been around for a while, having launched in the 90s. In a time when loud colors and vibrancy dominated the scene, Bobbi Brown was a breath of fresh air with its nude palettes and neutral tones. It’s still just as popular for those products, but more recently, they’ve expanded into skincare products, and the Vitamin Enriched Face Base has become a staple for the prep stage of makeup for many.
10. Kylie Jenner
Starting out in 2015, Kylie Cosmetics first became popular thanks to its lip kits, which were a must in everyone’s makeup collections, as everyone aspired to get the same style of lips as Kylie. The company went on to expand its makeup range and has even collaborated with the rest of the Kardashians. With a following of over 25 million on Instagram, Kylie Cosmetics is a great brand to keep an eye out for!
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