Ulla Johnson Spring/Summer 2022 Campaign

Ulla Johnson’s Spring/Summer 2022 Campaign is set in Morocco’s El Badi Palace. The photoshoot gives off pure elegant and sophisticate...

Ulla Johnson’s Spring/Summer 2022 Campaign is set in Morocco’s El Badi Palace. The photoshoot gives off pure elegant and sophisticated vibes, starring leading model Nora Attal.  Photographed by Yelena Yemchuk, in a setting of painted tiles and sun-soaked stonework, the collection is presented, which aptly complements the setting. The Mariza dress is an indigo with a kaleidoscopic print, and is made from hand-dyed Shibori; while the Valory is a dress with cascading ruffles and a peplum hemline in a pretty peach color. The collection also includes the Lotus flower pochette, the Paloma ruched crossbody, and the Tulip basket, all fashioned from woven and leather materials, and are the season’s statement accessories.

The campaign imagery was captured on the ancient stage of El Badi on Moroccan beauty Nora Attal. Known to many as the Incomparable Palace, El Badi has been a ruin for centuries, circled by crumbling walls and nesting cranes. The collection becomes imbued with new meaning as Indigo hand-tied Shibori, cross stitched poplins, and intricate crocheted florals spin across body-skimming silhouettes, mimicking the kaleidoscopic pathway of the palace’s tessellated painted tiles. - Ulla Johnson