adidas x Karlie Kloss Spring/Summer 2022 Campaign

Karlie Kloss - Tech-Inspired Spring 2022 adidas Collaboration

Supermodel Karlie Kloss collaborates with sportswear brand adidas on a capsule collection for the Spring/Summer 2022 season.. The American model, who has previously worked as an ambassador for adidas in 2016, gets tech inspired for the collection, and follows her passion for encouraging girls and women to live active lives. The collection is a merge of design, sports, fashion, and technology, and features 17 apparel looks, 3 shoe styles, and 2 tech-inspired graphic print accessories. Seen in the studio-shot campaign, Karlie Kloss puts her toned figure on show, wearing designs from the collection including leggings, crop tops, and sneakers.

"The next generation of young adults are passionate about wellbeing and being active. That passion is the inspiration for this 22-piece collection which combines style with functionality for versatile looks that can be worn every day, no matter the occasion. My favorite part about the collection though is how it combines my love for fashion and technology with a special QR code that allows people to explore the inspirations behind this collection. I’m so fascinated by the ways in which fashion and technology can intersect; I truly believe it is the future of fashion. Working with adidas to create this unique experience for consumers was so fun, and I’m beyond excited for people to not only enjoy the comfort and style of these pieces but have a closer look at how we created them." - Karlie Kloss

The designs from the collaboration also include the ‘KK’ oversized cream pullover, yellow sports shorts, and a pink bomber jacket. Perfect for the gym and beyond, the collection uses AEROREADY fabric technology to keep wearers feeling dry and NO DYE technology to use less water.