BLACKPINK’S Jisoo is announced as Cartier's brand ambassador

Luxury jewelry house Cartier has named K-Pop sensation Blackpink's Jisoo as the brand’s latest global ambassador. The Korean superstar, who is a global name, is the new face of Cartier's Panthère collection, and joins the likes of other Panthère tribe members including Annabelle Wallis, Ella Balinska, Chang Chen, Mariacarla Boscono and Yasmine Sabri. Jisoo, who is making a name in the world of fashion, is also a global ambassador of luxury fashion house Dior, and stars in the latest Cartier campaign wearing black suiting separates and the stylish jewelry pieces from the Panthere Collection.

I’m so glad to be a part of Cartier’s grand journey. It’s truly an honour and pleasure for me to join the Panthère tribe, where everyone proves their strength of character. I can’t wait to share Panthère’s great beauty with everyone. – Jisoo

When we wanted to embody the magnetic aura of the panther, our attention was instinctively drawn to Jisoo. With her self-assured style, she is the voice of a new generation of creatives who dare to show their different talents. She is an artist who takes on her role with great creative freedom, never limiting herself – Arnaud Carrez, Senior Vice President of Cartier