Prada Fall/Winter 2022 Campaign

Prada dazzles with Hunter Schafer & Kendall Jenner in FW22 Campaign by David Sims, showcasing Raf Simons' chic knits & statement bags.

Luxury Italian fashion brand Prada enlists a star-studded cast for its Fall/Winter 2022 Campaign. Starring actress Hunter Schafer and models Kendall Jenner, Sora Choi, Kai Newman, and Lina Zhang, the campaign sees the photography works of fashion photographer David Sims, as fashionable portraits after they all participated in the February fashion show of the collection. Ferdinando Verderi served as creative director for the shoot, and the cast highlights a fashionable selection of knitwear, statement bags, and sculpted silhouettes, all designed by Raf Simons and Miuccia Prada. In one photograph, Kendall Jenner looks impressive, wearing both a sheer skirt and a feathered puffer jacket, along with sporting a slicked-back hairstyle and minimal makeup. In another picture, Hunter Schafer sports a white tank top embroidered with the Prada triangle, and in another snap. Lina Zhang is dressed in a sweater that is covered in geometric shapes, styled with a chic and sleek bag.

Histories, memories, stories. Prada has always been fascinated by humanity, reflecting the depth of human experience through fashion and image, drawing inspiration from life, from living.

The Fall Winter 2022 Prada campaign celebrates individuals and individuality, showcasing a proudly cross-generational casting of women, expanded to convey their stories. - Prada