Miu Miu Fall/Winter 2022 Campaign

Discover Miu Miu's F/W 2022 'Character Study' campaign with Sydney Sweeney & more, styled by Lotta Volkova, shot by Tyrone Lebon.

Miu Miu's latest campaign for the Fall/Winter 2022 season is titled 'Character Study'. Starring in the campaign are Sydney Sweeney, Emma Corin, Emily Ratajkowski, Demi Singleton, and Jade Rabarivelo, who are all popular in the fashion and entertainment industries. Styled by Lotta Volkova, with photography by Tyrone Lebon, the model stand out against the minimal backdrops, with creative direction by Lina Kutsovskaya. In one photograph, 'Euphoria' star Sydney Sweeney is seen posing with a black leather shoulder bag that has a removable gold hardware chain. In another picture, top model Emily Ratajkowski can be seen dressed in a sweater with an argyle print, styled with red shorts. With another image, Demi Singleton can be seen sporting sunglasses and carrying a quilted bag. In a different photograph, British actress Emma Corrin is clad in a sweater and a leather jacket that has a faux-fur collar. The cast, along with the print campaign, also appears in an accompanying film, showing off their the latest designs from Miu Miu in motion.

Photographed by Tyrone Lebon, their portraits are arresting, defiant and direct. The gaze of each sitter catches ours, in environments that can pretend to be everywhere. The focus of these images is boldly on the personae of these figures, their expressions, and their expression of themselves through their clothes. - Miu Miu