COS Fall/Winter 2022 Campaign

H&M Group's minimalist fashion label COS, recently made the announcement that it will be making its debut during the Fall/Winter 2022 season of New York Fashion Week. The fashion show will take place on Tuesday, September 13, at 2:00 p.m. Eastern Time, and the COS website will live stream the show as well. The show will be included in the official program that is put on by the Council of Fashion Designers of America. The announcement is followed with the campaign for the COS Fall/Winter 2022 Collection, which is lensed by acclaimed fashion photographer Mario Sorrenti, in New York City. The photoshoot stars American actress and producer Natasha Lyonne and model Paloma Elsesser, who highlight the latest from the fashion label such as a structured jacket and a minimalist dress. The campaign images are seen both in color as well as classic black and white. While more of the collection will be launched during the NYFW show, the label has stated that the season is set to celebrate the vibrancy, individual expression, and diverse communities of New York, against the backdrop of the industrial and powerful setting the city is known for.

CFDA welcomes COS to New York Fashion Week. Each season we curate an official schedule that reflects creativity, and we are pleased to count COS among this season’s line-up. NYFW is increasingly a destination for international brands wanting to connect to NYC culture and the vast American audience. - Steven Kolb, CFDA CEO