Gucci Flora Gorgeous Jasmine EDP Campaign starring Miley Cyrus

Gucci brings forth a new Flora scent with the launch of the Gucci Flora Gorgeous Jasmine eau de parfum. Singer Miley Cyrus returns for the Flora campaign, and is captured by Petra Collins for the latest one. The blonde superstar looks sensational as she poses in a room dominated by pink, and ha some fluffy white cats around her. She is dressed a purple blouse and printed trousers, and an oversized bottle of the fragrance is seen with Miley in this shot. The campaign has a bohemian flair to it with flower-shaped stickers that have the singer holding a perfume bottle. Classic floral best describes the scent of the Gucci Flora Gorgeous Jasmine fragrance, and offers notes of jasmine grandiflorum, sandalwood, mandarin essence, and benzoin. Along with the new fragrance, Gucci Beauty has also launched a limited-edition makeup that consists of lipstick with a balm-like consistency but full pigment, and an eyeshadow palette with satin, matte, and metallic hues. Creative director Alessandro Michele created Flora Gorgeous Jasmine’s unique floral pattern which adorns the fragrance and the makeup collection. Christopher Simmonds was in charge of the art direction for the shoot, which also includes a short film featuring a song performed by Miley Cyrus

'Continuing the journey through a pink world filled with pop references and kawaii cuteness, Gucci Flora Gorgeous Jasmine takes the center stage as a medium of pure joy that evolves into a cheery dreamscape.' - Gucci