RÆRE by Lorena Rae 2022 Campaign

Top model Lorena Rae has collaborated with ABOUT YOU on a line of clothing called RÆRE. The designs were created keeping the German beauty’s personal sense of style and fashion in mind. The blonde star, who has spent her childhood in the small town of Diepholz, has become a known name in the fashion industry, and has walked the runways of some of the world’s most prestigious fashion shows, including the Victoria’s Secret Fashion Show. The model's debut collection was created with the intention of encouraging women to believe in themselves and their ability to make their mark on the world. The clothing line also follows the concept of being one of a kind and to follow your desired path in life, also inspiring the brand’s name. In a statement, Lorena Rae said the RÆRE designs can be worn on any occasion, and are laid-back enough for a day in the park, yet statement making for a romantic dinner date. The collection constitutes of a total of 67 separates, the most prominent of which include a three-piece suit, wide-leg jeans, jogging shorts, and minimal dresses. The collection is based on a color palette of neutral shades such as black, white, and beige. The campaign, also starring Lorena Rae, was photographed at a villa in the Provence-Alpes-Côte d’Azur region of France, that was built in the 18th century.