Gigi Hadid unveils her brand Guest In Residence's debut Campaign

Gigi Hadid is ever the multi-hyphenate, and has now ventured into a line of cashmere clothing, with the launch of her own brand, Guest in Residence. The supermodel took to Instagram to unveil a series of behind-the-scenes images, and teased her new project, also giving a sneak peek into her creative process. Guest in Residence launched on September 7, and the cashmere pieces include slim-fit joggers, hoodies, tanks, scarves, beanies and more, that come in a gorgeous warm color palette with shades of bubble-gum pink, turmeric yellow and cherry red, and many more. Most of the items will be priced under $400, and the comfortable yet elegant pieces are highlighted in a campaign captured by photographer Pablo Di Prima, with art direction by Julia Wagner. Styled by Gabriella Karefa-Johnson, with hair by Mideyah Parker, makeup by Frankie Boyd, the campaign stars Gigi Hadid, Aaron Rose Philip, Alastair McKimm, Grace Coddington, Tonne Goodman, Antonio Stephon, Beverly Peele, Cameron Lee Phan, May Hong, Mei Kawajiri, Owen Ley, Phyllis Posnick, Sylke Golding, Waris Ahluwalia and more.

Our inaugural Guest in Residence campaign is titled “ Yearbook “ – portraits of humans, [newborn]-100 years old, to illustrate the timelessness and intergenerationality of cashmere. We want to celebrate investing in pieces that can adapt to your personality & style throughout life, and be passed on to do the same with someone else! – from the brand

We are Guest(s) in Residence of the clothes we own- they have had a life before us, and hopefully, if we take care of them, a life after us. We are guests in residence of our physical bodies, of the homes we live in, and of this planet. A “Guest in Residence”, to me, is also someone who is at home in themselves – I thought about my favorite kinds of people…the ones that make an effort to show up at any door, land in any country, sit down at any table, with a sense of comfort, and a wonder for the people in front of them and the world around them. With all this in mind, we have created pieces for you to take on life with – from the most vivid adventures, to the most quiet moments.