House of Sunny Spring/Summer 2023 Lookbook

East London based fashion brand House of Sunny has unveiled its Spring/Summer 2023 Collection titled 'Take Your Time.' The Inst...

East London based fashion brand House of Sunny has unveiled its Spring/Summer 2023 Collection titled 'Take Your Time.' The Instagram-favorite brand is a cult-classic fashion label that never fails to put together an array of deeply saturated garments that bring about a carefree charm that comes with with being on a much looked forward vacation. The latest Spring/Summer 2023 collection is a burst of candy-hued bathing suits, sheer blouses and netted dresses, with eye-catching fruit-inspired accessories that speaks of the brand's fun and eccentric spirit.

Motivated by a moment of leisure and self-care, founder Sunny Williams created House of Sunny’s latest collection after realizing that time is the greatest luxury. SS23 is meant to be worn by the instantly more relaxed alter ego that pops out the moment your PTO is approved. “‘Take Your Time’ stems from that ability to switch off and step into an escapist holiday mode. Out of that, you have a balanced, healthier outlook on wellness and travel, which is shown through the fruit prints,” Williams shares in an interview.

House of Sunny has a vivacious and eccentric approach to clothing, which has built up its loyal following. They also follow a product-first ethos. They have a pre-order system and ethical business practices, which sets the brand apart. Williams adds, “Every company can make a difference, no matter how big or small. I feel like it’s important not to clog the world up with products that don’t last. While we’re not perfect, we’re trying our best.” The designer, through his beautiful clothing has curated a dedicated community, who love his painterly dresses and crotchet tops, and they have fast become the trends of the season.