H&M unveils its festive Holiday 2022 Campaign

Shine bright this season with H&M's Holiday 2022 Collection! Star-studded campaign features festive, glittery fashion must-haves.

High-street fashion brand H&M goes festive for its Holiday 2022 Campaign starring actress Chloë Sevigny, musician Anderson Paak, and top models Paloma Elsesser, Jill Kortleve, Adut Akech, Mica Argañaraz, Mona Tougaard, and Jordan Barrett among others. The campaign is directed by Bardia Zeinali, and is the second chapter of the Brasserie Hennes (fictional fashion destination) universe. The latest Holiday collection from the brand is all about sparkles and shines, and offers a selection of party-ready pieces. Prominent pieces in the collection include a soft pink suit, a pink long-sleeve sparkle dress, a black fringe dress with elements of sequins, and the high-neck silver sequined dress.

"It was a pleasure to work with these wonderful women Paloma Elsesser, Jill Kortleve, Adut Akech Bior, Mica Argañaraz and Mona Tougaard for this H&M campaign. Dancing and laughing in the middle of a winter wonderland was a blast." – Chloë Sevigny, actress.

In one picture, Chloe Sevigny is seen dressed in a soft pink pantsuit, while another snap has Mica Arganaraz and Mona Tougaard modeling a black dress and separates embellished with fringe details. On November 10, 2022, the H&M Holiday 2022 Campaign will be released, and by that time, the collection will be sold in stores and on the HM website as well.