Loro Piana Cocooning Campaign 2022

Following up with the Loro Piana Fall/Winter 2022 Campaign, the Italian luxury brand brings forth its Cocooning collection. Offering a selection of elegant and lounge-worthy design, the collection is showcased through a campaign starring models Imaan Hammam and Kirsty Hume. Photographed by Inez & Vinoodh, the campaign highlights the comfortable designs, which include cashmere sweaters that are suitable for lounging, slinky slip dresses, and hoodies. The color palette of the collection is gentle and unobtrusive, with shades of nougat, kasha, white snow, and candoglia marble.

In one photograph, Imaan Hammam poses in front of a fireplace while dressed in a knit tank top, shorts, socks, and slippers. Kirsty Hume highlights a pink slip-dress while relaxing on a couch. The Cocooning Collection is available now and can be found in Loro Piana boutiques all over the world as well as online at the company’s website and on MyTheresa.

“The new Collection’s lightness flows from clothes intended for everyday life to garments to be worn in private moments, from the time spent in one’s own privacy to that shared with others,” Loro Piana shares.