Savage X Fenty brings debut sportswear line with Adam Selman
Savage X Fenty drops bold sportswear by Adam Selman. Shop Rihanna's gym-to-street activewear collection, merging style & function!
Rihanna‘s Savage X Fenty is all set to launch its first-ever sportswear line headed by Adam Selman as Executive Design Director. The teaser of the much anticipated Savage X Fenty Show Vol. 4. highlighted the extension of the lingerie brand, and the debut drop offers a selection of eye-catching activewear pieces. The collection focuses on functionality, and includes low and medium-impact bras to high-waisted leggings, jumpsuits and a bodysuit. Created to be worn at the gym, at home and almost anywhere, the Savage X Fenty Sport line is the latest collaboration between Riri and Selman, who have previously worked together. Their iconic fashion moments included Rihanna’s 2014 CFDA Awards dress. Savage X Fenty had also worked with the designer on a 19-piece lingerie collection for Valentine’s Day 2020.
“We wanted to push the boundaries with how we define sport and sportswear and there is no one I’d rather do that with than Adam. We think of sport as how you move through your life. I want people to feel sexy, carefree and powerful when they put these pieces on and Adam is the perfect designer to carry out that vision,” Rihanna shared in a press release. Selman added, “Rihanna and I have a rich history of working together — when I learned about the opportunity at Savage X Fenty, I knew I wanted to play a role in the new activewear category. We have such synergy creating together. I have such respect for her vision and for what the entire Savage X Fenty team has built, and I am thrilled to be a part of the next chapter.”
The new sportswear line takes inspiration from Savage X Fenty’s sexy and bold lingerie and is crafted using premium, breathable materials. Standout designs from the line include the Hotline High Waist Leggings and Lineup High Waist Pocket Leggings, which are equipped with a laminated waistband for extra comfort and support. The Pin Up High Waist Legging also comes with a fishnet and garter detailing. The collection is topped off with the Peak Performance High Waist Leggings, which feature sheer detailing down the front, side and back.
For the campaign, the brand has tapped Precious Lee, Avani Gregg, ballerina Elsa Stallings, martial artist Nelita Villezon, model Joanna Pauline and rollerskater Ayasha. The collection is to be offered in sizes XS to 4X and priced from $39.95 to $109.95 USD. The Savage X Fenty sportswear line launches on November 9. Xtra VIP members will receive earlier access on November 1 on the brand’s website and in retail stores.
