BOSS x Looney Tunes Year of the Rabbit 2023 Collection

Sunday, January 22, 2023 will mark the first day of the Lunar New Year of the Water Rabbit, and fashion brands are all set to launch exclusive collections dedicated to celebrating the occasion. BOSS will also be celebrating one of the world’s most important holidays, and in partnership with Warner Bros. Discovery Global Consumer Products, BOSS has launched a capsule collection, featuring iconic Looney Tunes characters. The collection pays ode to the mischievous and prankish anthropomorphic gray rabbit Bugs Bunny, and combines images of Bugs Bunny and his friends with traditional elements of the Lunar New Year, that include hues of red that are synonymous with luck and prosperity in Asia. Looney Tunes slogans and a variety of graphic designs are also paired with the BOSS logo for the designs.

The collection includes a unisex bomber, a knit sweater with a rabbit design, with a separate version for women, black jeans with tone-on-tone Bug Bunny embroidery, a crew neck sweater featuring Bug Bunny’s prankster head with the BOSS logo and the anthropomorphic rabbit’s catchphrase “What’s Up Doc?” T-shirts, polo shirts, sweatpants, a leather aviator jacket, hoodies, a pair of sneakers and a cap embroidered with Bug Bunny’s head and the Porky Pig’s signature slogan “That’s all folks!” is seen in the collection too. The collection features a monochrome color palette, with splashes of red and gold, that are both festive and traditional. The BOSS x Looney Tunes collection is now available on BOSS.com and in select BOSS stores.