Who, for what purpose and how can you buy art online today? What art market trends have become relevant in recent years? Where can you buy artworks of talented contemporary artists from Eastern Europe? We will find out together.
Art in a time of change
Today's world is going through many upheavals, so everyone is looking to the future with caution. Who cares about art? What do you think about first, finances and health, or collecting contemporary art? The great thing is that art hasn't lost its appeal even in times of civilizational ruptures. It's a great achievement of a developed culture. Artists still create beautiful works of art and people are happy to buy them. We decorate homes and offices. Paintings, photographs, sculptures and digital art motivate us to think about serious things.
The art market is going online
At the same time, experts note, the structure of the art market is changing - the segment of online sales of works of art is increasing. These processes were activated by the Covid-19 pandemic, which led to the closure of exhibitions, galleries and showrooms. In a short time, many virtual art venues have been created, and existing ones have experienced an influx of buyers and sellers. One of the undoubted benefits has been the entry of regional art into the international marketplace. Today a buyer can see something interesting on the other side of the globe and buy local art online, because there are no borders on the internet.
It seems the era of complete freedom for the art market has arrived. However, new questions arise for the buyer: where to find the artwork of his dreams, how to buy modern art safely online, can one trust only one's own taste or should one listen to the opinion of a critic and an art dealer?
In search of masterpieces: pros and cons
Online sales of contemporary art come in many forms. You can order a work directly from the artist, on his page in a social network or on his personal website. You can also find interesting artworks in large free-access shops for art online that collect thousands of artworks in different styles. These forms have their pros and cons.
An advantage is that the artist can set his or her own price, usually not too high. On the downside, there are two. First, the buyer cannot be assured of the quality of the work and the artist's prospects for further collection. Secondly, there is no guarantee of safe payment and fast delivery of the purchase.
Another area of virtual sales of works of art - the galleries that are behind the institutions or private owners. These galleries moderate the works of artists and give the buyer certain guarantees. They can represent international art or specialize in a particular country, working with particular artists. It is on such sites that original art for sale is presented, which a collector can view as an investment.
Art "East of Western Europe"
To give an example of such a gallery: the young and ambitious art platform GART Gallery, headquartered in Berlin. It offers to buy online art from two dozen countries "east of Western Europe", focusing mainly on post-Soviet countries, where professional art schools are very strong.
The GART Gallery offers high quality contemporary paintings, sculptures, graphics and photographs in various styles and genres:
- realistic art
- surrealism
- fauvism
- abstract art
- landscape
- still life
- nudity
- animalism and others
GART works individually with every artist, offering original artworks for one's own collection. Clearly, this segment of the art market is set to grow in the coming years. After all, art is still in high demand.
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