Emma Roberts is western chic for About You SS2023 Campaign

Bringing her western glam on, actress Emma Roberts is an absolute delight as she poses for her collaboration with online fashion store ABOUT YOU. Presenting a capsule collection that has all the elements of being playful and chic, with a mix of western style and 50s vibes, the Daahls by Emma Roberts Collection is effortlessly cool. The campaign for the collection is lensed by photographer Felix Cooper, and is titled Sugarland, with the actress showing off her designs of gingham prints, denim, graphic print t-shirts, flirty dresses, and sweet details such as bows and ruffles.

Emma Roberts expressed delight and excitement to collaborate with ABOUT YOU on the Daahls by Emma Roberts collection, and stated that the collaboration is a reflection of her personality as feminine, vintage, and playful. She also stated her desire to design a collection that was true to her personal style and gave her confidence. The actress's fashion prowess is known well, and Emma recently posed in Saks Fifth Avenue and DSW Crown Vintage photoshoots.

The pieces in the Daahls by Emma Roberts Collection are created from natural fabrics like cotton, lyocell, and linen and feature a cheerful color palette of pink, denim blue, and red. Prices range from €19.90 to €229.90, and the collection is available in all 26 ABOUT YOU online stores, including worldwide shipping options.