Maybelline Faces Backlash Online over Dylan Mulvaney's Partnership

Discover the full story as Maybelline navigates online backlash over Dylan Mulvaney's endorsement.

Maybelline, a New York-based cosmetics company, is facing severe criticism online for partnering with American actress and social media influencer, Dylan Mulvaney. Mulvaney, who has previously faced backlash for her partnerships with Bud Light, Kate Spade, and Nike, is now at the center of another controversy after an old video of her applying Maybelline products went viral on social media.

On April 24, 2023, Oli London, an English internet personality, shared the video on his Twitter handle, sarcastically writing, "Maybe he's born with it, maybe it's Maybelline. The new face of Maybelline, ladies!" The post received widespread attention, with many users expressing their disappointment and anger towards Maybelline for partnering with Mulvaney.

Maybe he’s born with it, maybe it’s Maybelline 💄

The new face of Maybelline, ladies! pic.twitter.com/rx0EdvOlP3

— Oli London (@OliLondonTV) April 24, 2023

The backlash against Maybelline has led to the trending hashtag #BoycottMaybelline, with several users vowing to boycott the brand's products. Many have criticized Maybelline for disrespecting women by partnering with Mulvaney, who they perceive as problematic.

The controversy highlights the growing influence of social media and the need for brands to be mindful of who they partner with. As consumers become more aware of the impact of their choices, companies must be proactive in their efforts to promote inclusivity and diversity. Otherwise, they risk facing severe backlash and losing the trust of their customers.