Chanel Unveils Captivating Coco Crush Jewelry Collection in Celebration of Qixi Festival

Discover Chanel's Coco Crush Jewelry Collection with Liu Wen & Jing Boran, styled by Charlotte Collet & captured by Tim Elkaïm. Elegance redefined!

Luxury Maison Chanel Introduces Exquisite Coco Crush Jewelry Collection Featuring Liu Wen and Jing Boran

Renowned fashion house Chanel has introduced its latest masterpiece, the Coco Crush Fine Jewelry collection, through a captivating campaign that showcases the elegance of supermodel Liu Wen and the charm of actor-singer Jing Boran. The enchanting visuals were brought to life by the talented fashion photographer Tim Elkaïm, while the impeccable styling was orchestrated by Charlotte Collet. Completing the allure, hair stylist Joseph Pujalte and makeup artist He Lei added their expert touches.

Drawing inspiration from the iconic quilted motif, which has been an emblem of Chanel since 1955, the collection is a testament to the Maison's timeless aesthetic. Meticulously crafted pieces, available in beige gold, yellow gold, and white gold, offer a choice between diamond-studded and non-diamond designs. Liu Wen and Jing Boran elegantly showcase selected pieces from the collection, including beige gold earrings, a classic white gold ring, a graceful beige gold bracelet, an exquisite white gold diamond ring, a captivating beige gold ring, and a dazzling white gold diamond ring.

With the introduction of the Chanel Coco Crush Jewelry campaign, the esteemed French house pays homage to the upcoming Qixi Festival, set to grace the calendar on August 22nd, 2023.

The Qixi Festival, steeped in rich Chinese tradition, commemorates the mythical annual meeting of Zhinü and Niulang. Known by various names such as Qiqiao Festival, Double Seventh Festival, Chinese Valentine’s Day, Night of Sevens, or Magpie Festival, it falls on the seventh day of the seventh lunar month, usually aligning with August in the Gregorian calendar.

Embracing romantic sentiments, this cherished holiday has evolved into a day for lovers to express their deep affection and celebrate their profound connections. Comparable to Valentine's Day in other cultures, Qixi Festival has transformed into an occasion marked by heartfelt gift exchanges, romantic escapades, and declarations of love. Over the years, the festival's popularity has surged, prompting an array of events and festivities that resonate throughout China and other East Asian nations.