Coach Love: Unveiling the Newest Fragrance and its Captivating Campaign

The enchanting allure of Coach Love, the latest eau de parfum for women by the iconic brand, has now graced the shelves, offering a sensory journey like no other. Available in three sizes—30 ml, 50 ml, and 90 ml—Coach Love represents a remarkable addition to their fragrance repertoire.

Philippe Benacin, the visionary force behind this olfactory creation from Inter Parfums Inc., highlights the flourishing trajectory of Coach's fragrance ventures. He underscores its pivotal role within their expansive portfolio, noting that the U.S. market accounts for about 40 percent of Coach's business. This aromatic endeavor, the third in their flagship franchise, was meticulously crafted to resonate with the spirit of the market and the essence of Coach Love.

Immerse yourself in the symphony of notes meticulously composed by acclaimed perfumer Antoine Maisondieu from Givaudan. The fragrance's journey commences with an enticing choreography of wild strawberry, mandarin, and a playful touch of pink pepper leaves. A deeper exploration reveals the opulent allure of red velvet rose entwined with exotic Indian sambac jasmine and delicate osmanthus flowers. The foundation is anchored by the warmth of cedarwood, benzoin resinoid, and enigmatic gray amber. In the words of Benacin, Coach Love exudes elegance, a refined softness that transcends its predecessor, with an international appeal that speaks to a diverse audience.

The charm of Coach extends beyond fragrances, as Benacin notes, "All American women have a Coach bag in their house." This universal resonance is reflected in their recent campaign, masterfully captured by Juergen Teller. Crafted to convey genuine affection and the quintessential Coach style, the campaign resonates across continents, captivating audiences from Europe to Asia.

Stuart Vevers, Creative Director of Coach, encapsulates the fragrance's essence and campaign in saying, "Coach Love celebrates the freedom of expression and the myriad ways we convey affection to our loved ones. In Juergen Teller's imagery, I found the perfect conduit to capture candid moments of intimacy that also mirror the charismatic nature of the scent. Together, the fragrance and visuals play with the delicate balance between individuality and togetherness, embodying my belief that authentic self-expression inspires others to do the same."

Amidst the anticipation of Coach Love's launch, another significant milestone graces Coach's journey. Its parent entity, Tapestry, has recently sealed a monumental $8.5 billion USD deal to acquire Capri, the steward of iconic brands such as Jimmy Choo, Michael Kors, and Versace. This resonates as yet another testament to Coach's enduring legacy and far-reaching influence in the world of fashion and luxury.