Erve Unveils Exclusive Barbie Fashion Extravaganza at Harrods

Erve presents an exclusive Barbie Fashion Extravaganza at Harrods, showcasing a glamorous and captivating display of style and creativity.

Erve, a prominent leader in licensed and branded apparel and accessories, is delighted to introduce its exclusive and enchanting Barbie collection at the prestigious Harrods. The highly anticipated collection made its debut on July 21st, 2023, gracing the 4th floor of Harrods' childrenswear section. This collaboration not only pays homage to the iconic Barbie brand but also showcases the artistic prowess and ingenuity of Erve Ltd's talented English designers. The collection promises to captivate fashion enthusiasts of all generations.

The Erve Barbie collection at Harrods is more than a mere display; it's a captivating in-store Barbie Fashion pop-up that has been meticulously crafted in close collaboration with Mattel and Harrods. Stepping into the pop-up is an immersive experience, where vibrant walls are adorned with the inspiring mantra "stronger together," an embodiment of Barbie's empowering spirit. Within this alluring space, patrons are treated to a mesmerizing photo wall, a place to capture cherished moments in their brand-new Harrods Barbie ensembles.

Tom Rossi, Managing Director at Erve Ltd, expressed his excitement, stating, "The collaboration with Mattel and Harrods for this exclusive Barbie collection fills us with immense pride. Our UK-based designers poured their passion into curating a collection that captures the very essence of Barbie while seamlessly weaving in contemporary fashion trends. It's a privilege to showcase our creations at Harrods, an emblem of luxury and sophistication."

The Erve Barbie collection at Harrods is a harmonious medley of 16 meticulously crafted pieces. Discerning fashion aficionados can anticipate a splendid array of options, ranging from sequins, mesh sleeves, and holographic foil to chevron mesh overlays, embroidered pearls, and glitter mesh. The collection boasts a plethora of choices, including intricately embroidered t-shirts, an assortment of skirts that encompass a delightful tutu skirt, and an array of dresses in varying hues of pink and blue. These dresses feature pleated skirts and charming denim accents, adding a touch of versatility to the collection.

Embark on an enchanting journey into the realm of Barbie fashion by visiting Harrods. Immerse yourself in the vibrant pop-up located on the 4th floor of the childrenswear section, and indulge in the exclusive Erve Barbie collection. Whether in-store or online through the Harrods webshop, you're invited to explore and discover the perfect Barbie outfit that resonates with your style, allowing you to create timeless memories.

About Erve

Erve stands as a trailblazing European authority in character licenses and branded fashion. Our portfolio encompasses apparel featuring beloved TV, film, cartoon, and video game icons. Anchored within the Erve Group, our global footprint spans eight offices across three continents, enabling us to seamlessly manage the entire supply chain from raw materials to storefronts. Fueled by an in-house design team and an extensive license portfolio, we adeptly source, produce, package, and deliver collections for esteemed fashion retailers. With an impressive 37-year legacy, our dynamic team is committed to growth, transparency, and unwavering customer focus. Our exceptional quality and steadfast commitment to sustainable practices have solidified our reputation as a paragon of excellence.