Snoop Dogg Unleashes Debut Sneaker Line in Collaboration with Skechers

Snoop Dogg teams up with Skechers to unveil his first-ever sneaker line, an exciting fusion of his signature style & Skechers' comfort and innovation.

Renowned American rapper Snoop Dogg has introduced his inaugural collaboration with footwear powerhouse Skechers, marking the commencement of a multi-year partnership.

The debut Skechers x Snoop Dogg collection embodies a fusion of Skechers' renowned innovative comfort and the rapper's distinctive design perspective, resulting in an array of versatile and street-savvy sneakers.

This capsule compilation comprises a mix of evocative "OG" styles and reimagined unisex designs, showcasing the Snoop One Double G—a hands-free slip-on model featuring bungee laces and Skechers' exclusive heel pillow, along with a leather embellished with a bandana print. Among the highlights is the Skechers Stamina – Snoop 91, a throwback-inspired sneaker flaunting a fusion of suede and mesh in its upper, accented by a multi-material composition and a splash of vibrant hues.

Snoop Dogg shared his thoughts on the collaboration, stating, “The exceptional team at Skechers took my concepts and my distinct style, resulting in this collection for all walks of life. Elevate your footwear game with my signature style and flair in every pair—Skechers ensures comfort wherever your journey takes you. Rock them with formal attire at a wedding or sport them courtside with shorts; these shoes embody universal appeal.”

Anticipate the release of two additional limited-edition capsules in the forthcoming weeks, including an exclusive collector's line featuring Snoop Dogg's iconic NFT character, Dr. Bombay.

Michael Greenberg, the President of Skechers, remarked, “Our collaboration with Snoop was already in progress before his remarkable, award-winning Skechers x Snoop Dogg Super Bowl commercial earlier this year. Snoop effortlessly blended his style prowess and relaxed sensibilities with Skechers' signature comfort, resulting in an authentic and compelling partnership.”

The exclusive Skechers x Snoop Dogg assortment is currently available for purchase on skechers.com and at select Skechers retail outlets within the United States. The rollout extends to specialty stores, as well as Skechers' global network of stores and websites. Step into a new realm of style and comfort with the dynamic fusion of Snoop Dogg and Skechers.