ROTATE’s Radiant Journey: Celebrating 5 Years of Fashion Innovation with a Stunning Holiday Collection

ROTATE is celebrating its 5th anniversary with a new holiday collection. Discover the exciting campaign and get a sneak peek of the latest collection.

ROTATE marks its dazzling 5-year milestone with a global jubilee and the unveiling of an exquisite Holiday Collection, highlighted by the presence of the distinguished actress and style icon, Jessie Andrews.

The celebration is a triumphant voyage through key global cities, adorned with spectacular events and exclusive collaborations with premier luxury outlets worldwide. Special events, such as the launch of a distinctive space at Kadewe, Berlin, and a celebratory pop-up at Bloomingdale’s, Dubai, stand testament to ROTATE's illustrious journey.

ROTATE has evolved into a trailblazer in the fashion realm over five years, marking its presence with formidable biannual shows at Copenhagen Fashion Week and earning prestigious honors, such as the ‘Brand to Watch’ by notable platforms like Lyst.com and Forbes Magazine.

Venturing beyond traditional realms, ROTATE embraced the digital revolution, amalgamating Augmented Reality (AR) and exclusive NFT launches, including a groundbreaking collaboration with Korea’s esteemed metaverse platform, iFland.

Creative maestros Thora Valdimars and Jeanette Madsen reminisce about their pioneering journey, from discerning a unique market niche to inspiring women to celebrate their allure and charisma, laying the foundations of ROTATE’s extraordinary brand ethos.

Denise Christensen, of Birger Christensen Collective, unveils an exhilarating global itinerary of luxury events marking ROTATE’s 5-year crescendo, signifying the brand’s triumphant evolution and global ascension.

In honor of its 5th anniversary, ROTATE reveals a Holiday Collection that harmonizes iconic brand sequins with novel designs, drawing inspiration from the enchanting ’90s. The collection exudes sophistication, from dazzling maxi skirts to audacious faux fur jackets, embodying the brand's fashion-forward vision.

Captured by the lens of the talented Ibrahim Elhinaid, the campaign illuminates the ROTATE showroom’s elegance, with Jessie Andrews epitomizing the quintessence of glamour and sensuality, embodying the iconic ROTATE woman.

The launch of ROTATE’s Holiday 2024 Collection is a pivotal chapter, slated for release online and select retailers, as the brand continues its illustrious journey, exploring new horizons, styles, and realms of creative magnificence.