Elle Fanning Enchants in Paco Rabanne's Fame Perfume Ad Campaign

Elle Fanning stars in the Rabanne Fame perfume advertising campaign

In the latest Rabanne FAME perfume advertising campaign, the spotlight is on the enchanting Elle Fanning, who assumed the role of ambassador for the scent last year. The visual narrative unfolds with Fanning, the epitome of elegance, adorned in a blush pink dress that perfectly complements her innate charm.

Wearing a pink dress, Elle Fanning shows off the Rabanne eau de parfum

The blonde star graces the campaign by lounging gracefully on a bed, cradling an oversized version of the FAME perfume bottle. The design cleverly pays homage to the brand's legacy with its intricate chainmail detail, subtly referencing Paco Rabanne's iconic glittering chainmail dresses and seamlessly bridging the gap between the brand's illustrious past and its contemporary vision.

The campaign extends into an accompanying commercial, where the rhythmic backdrop of the iconic David Bowie track "Fame" adds a layer of retro chic to the modern setting, aligning seamlessly with the perfume's name. Fanning's dynamic presence is captured through various costume changes, each reflecting a distinct facet of the Rabanne woman's persona. Her choreographed movements alongside a floating bottle of FAME create a mesmerizing dance, symbolizing the fragrance's captivating essence.

A look at the chainmail detail of the Rabanne Fame eau de parfum bottle

At the core of Rabanne's FAME Eau de Parfum lies a celebration of the Parisian spirit, embodying a new era of femininity championed by Paco Rabanne. This sophisticated fragrance is a harmonious blend of the purest jasmine, intertwined with the rich sweetness of succulent mango and rounded off with a deeply sensual creamy incense.

Elle Fanning is the ambassador of Paco Rabanne’s Fame fragrance

"I am thrilled to be an ambassador for a brand as iconic as Paco Rabanne. I was completely taken by the concept, and it felt like a perfect fit that truly reflects my personality. Being part of this new chapter was an immediate yes," expresses Elle Fanning.

Shining in a silver dress, Elle Fanning poses in Rabanne fragrance promotional image

Paco Rabanne Vice President Jérôme Leloup states, "Multifaceted and multitalented, Elle Fanning couldn't be a better choice as the face of FAME. She embodies the very essence of Paco Rabanne's ultramodern femininity, and we are very happy to have her as the ambassador for our new fragrance."