Sofia Richie Shines in Djerf Avenue's Festive Capsule Collection for 2023

Embrace the holiday cheer with Djerf Avenue x Sofia Richie's exclusive collection! Indulge in chic, cozy PJs & more—perfect for festive glamour.

In a harmonious blend of fashion and holiday cheer, Matilda Djerf's clothing brand, Djerf Avenue, has embarked on a joyful collaboration with the renowned Sofia Richie. This exciting partnership introduces a capsule collection that captures the essence of winter festivities in style.

Marking a debut collaboration for Djerf Avenue, the collection reflects the brand's venture into a dynamic partnership with Richie, celebrated not only as a style icon but also as the current brand ambassador for David Yurman. The collection, centered around holiday-ready pajamas, presents a dreamy selection curated to infuse a touch of relaxed glamour into the festive season.

The Djerf Avenue x Sofia Richie collection showcases an exquisite blend of cozy elegance, featuring a variety of chic pieces such as pajama tops, bottoms, a scrunchie, and an enchanting ruffle tank top and short set. Catering to diverse style preferences, the collection also includes a stylish cardigan and a long-sleeve top, both crafted in Portugal and available in inclusive sizing from XXS to 3XL.

What sets this six-piece collection apart is the charming incorporation of hand-drawn illustrations featuring Richie's beloved dogs and playful bows, adding a personal and whimsical touch to each design. The campaign images for this exclusive collection transport viewers into a winter wonderland fantasy, capturing the essence of the holiday season.

Sofia Richie and Matilda Djerf take center stage in the campaign, posing amidst a backdrop adorned with Christmas trees, stockings, and an array of wrapped gifts. These visuals perfectly encapsulate the joyous mood of the collection, with both models emanating a festive aura that promises to elevate the spirit of the holiday season.