Chanel Chance Perfume 2024: A Carnival of Fragrance Elegance

Chanel Chance perfume advertising campaign unveiled for 2024

Chanel, synonymous with timeless elegance, unveils its highly anticipated 2024 advertising campaign for the Chanel Chance perfume line. Captured through the lens of renowned photographer Steven Meisel, this campaign breathes new life into the iconic series, spotlighting four distinct scents and a cast of fresh faces that embody the brand's vibrant and diverse spirit.

Chanel Chance’s eau tendre embraces whimsy, with Amiah Miller fronting the delicate campaign

Building on the success of the previous Coco Mademoiselle campaign, the Chanel Chance line introduces four captivating fragrances: Chance Eau Fraîche, Chance Eau Tendre, Chance Eau Vive, and Chance Eau de Parfum. Actress Amiah Miller and models Maty Fall, Mathilda Gvarliani, and Zuza Bryk bring these scents to life, each representing a unique facet of the Chanel brand.

Maty Fall shines with Chance Chance eau de parfum bottle

Set against a carnival theme, the campaign targets bold young women who share a lighthearted love for the game. Each fragrance captures a distinct essence: Eau Fraîche sparkles with freshness, Eau Tendre envelopes with softness, the original Chance presents a mysterious alchemy, and Eau Vive radiates vibrant energy.

Chanel Chance’s eau fraîche features a playful twist modeled by Zuza Bryk

Delving into the individual scents, the Chance Eau de Parfum offers a complex blend featuring pink peppercorn, jasmine, and amber patchouli, heightened by warm tones of white musk and vanilla—an ideal choice for those seeking a bold and captivating fragrance.

Vibrant energy meets Chanel Chance’s eau vive in a dynamic showcase with Mathilda Gvarliani.

In contrast, Chance Eau Tendre exudes a subtle allure with its floral-fruity scent, defined by a radiant heart of jasmine absolute and rose essence—perfect for those who prefer gentle yet impactful fragrances.

For those desiring refreshing alternatives, Eau Fraîche unfolds with a zesty burst of energy, revealing a jasmine heart against an elegant woody-ambery base. On the other hand, Eau Vive enchants with its core of jasmine, invigorated by stimulating essences of grapefruit and blood orange, culminating in a refined blend of cedar and iris.

This diverse range ensures every woman can find her perfect match within the Chanel Chance collection. The accompanying commercial showcases the models immersed in a carnival atmosphere, playing games to win these must-have scents, creating an immersive experience that aligns with the playful yet sophisticated nature of Chanel Chance.