BLACKPINK's Jennie Stuns in New Calvin Klein Spring 2024 Campaign

Jennie from BLACKPINK radiates confidence in the Calvin Klein Spring 2024 campaign, blending cowgirl chic with iconic CK denim and intimates.

When BLACKPINK member Jennie Kim isn't draped in Chanel, she's often found adorned in Calvin Klein. Since 2021, the multi-talented musician and actor has been a prominent figure for the iconic American sportswear brand, showcasing her own capsule collections and gracing campaign visuals. In the latest spring 2024 campaign, lensed by the renowned fashion photographer Mert Alas, Jennie embraces a modern cowgirl aesthetic, flaunting denim and boots with her signature flair.

While the imagery isn't a straight replication of traditional ranch-style cowgirl attire, it exudes Jennie's unique interpretation, infused with Calvin Klein's distinctive essence. Exclusive snapshots from the campaign reveal Jennie against expansive windows, backdrop cityscape, donning a black bralette paired with boxer brief-style shorts adorned with the iconic Calvin Klein logo band on both pieces. An oversized denim jacket, the Classic Trucker Jacket, casually drapes over her ensemble, completing the effortlessly chic look.

In another captivating shot, Jennie showcases a black bra with delicate spaghetti straps, accompanied by Intense Power logo bikini underwear and sleek black patent leather cowboy boots. These boots resurface alongside a charming pair of High Rise Mini Denim Shorts and the Refined Denim Zip Jacket, illustrating how one can seamlessly integrate elements of cowgirl chic into everyday wear, particularly with a selection of versatile basics.

Regardless of her attire, Jennie expresses her adoration for collaborating with the Calvin Klein team. "I was so thrilled to return for this campaign, especially featuring their iconic jeans and underwear," she remarked in a statement. "The denim zip-up jacket paired with the shorts is effortlessly sleek and comfortable. Modeling Calvin Klein underwear always ignites a sense of empowerment within me – the striking waistband and intricate lace details effortlessly evoke confidence. I'm eager for my fans to experience this exciting new campaign!"