Blackpink's Lisa Launches LLOUD: A New Era in Music Management

K-pop sensation Lisa launches LLOUD, her new management company, to redefine the music scene.

Blackpink member Lisa has made a significant announcement, unveiling the launch of her very own management company, LLOUD, which sets the stage for a year poised to elevate her influence in the music and entertainment realm to new heights. Following a year of remarkable solo achievements, including a notable collaboration with Korean icon Taeyang, a residency at the prestigious Crazy Horse cabaret in Paris, and breaking Guinness World Records, Lisa is ready to soar even higher. She has made history as the first female solo artist in K-pop to clinch ‘Best K-pop Artist’ at both the MTV Music Video Awards and Europe Music Awards, as well as the first to surpass a billion Spotify streams.

On February 8, Lisa took to Instagram, revealing LLOUD to her massive following of 101 million, positioning it as a platform to materialize her vision across music and entertainment. Alongside a captivating image of herself, she extended an invitation to fans to join her on a journey of breaking boundaries and exploring new frontiers together. LLOUD’s mission, as articulated on its website and social media platforms, underscores the company’s commitment to creating genre-transcending experiences, relentless innovation, and unwavering authenticity, heralding the dawn of the LLOUD era.

Lisa’s journey thus far has been marked by groundbreaking success, both as a member of Blackpink and in her solo endeavors. Her single “Lalisa” not only dominated Billboard’s World Digital Song Sales chart but, alongside “SG,” showcased her versatility across genres. The rapid growth of LLOUD’s Instagram account underscores the anticipation surrounding Lisa’s latest venture.

The selection of LLOUD as the company’s name, echoing Lisa’s full name, Lalisa Manobal, signifies a deeply personal connection to her artistic identity. It mirrors her ambition to continue shattering records and setting new industry standards, mirroring the historic success of her debut solo project.

This development follows Blackpink’s renewal of their group contract with YG Entertainment, a move met with enthusiasm from fans and investors alike. Lisa’s decision to establish LLOUD, following fellow member Jennie's establishment of her own agency, OA, signals a burgeoning trend among K-pop artists to diversify their management arrangements while remaining loyal to their groups.

Lisa’s foray into managing her music career through LLOUD opens up myriad possibilities for the star, whose collaborations, performances, and fashion endorsements have firmly cemented her status as a global icon.