Ferragamo Fall Winter 2024-25 Fashion Show
Explore Ferragamo's FW 2024: A nostalgic journey with 1920s flair, military chic, and whimsical details. Timeless elegance meets modernity.
Ferragamo's Fall Winter 2024 collection invites us on a captivating journey through time, weaving together a tapestry of nostalgia with a touch of lightheartedness against the backdrop of a somber wartime era. Guided by creative director Maximilian Davis, the collection draws inspiration from the opulent charm of the 1920s and the allure of Hollywood's clandestine speakeasies.
The ambiance of the show sets a poignant stage, with a softly lit venue adorned with simple wooden seating and evocative, solemn music, immersing attendees in an atmosphere of reverence. Military green officer coats command attention as they open the show, signaling the collection's theme of fortitude and resilience.
Bold trapunto-stitched belts emerge as a striking motif, embellishing sturdy wool coats and unconventional capes, while whimsical feathered shoes and utility HotPants inject moments of whimsy and light-heartedness into the collection's narrative.
Innovative designs such as fish-scale dresses crafted from glossy patent leather discs and contemporary motifs reminiscent of recent Bottega Veneta showcases infuse a modern flair into the vintage-inspired aesthetic.
Behind the scenes, Davis shares insights into his creative process, drawing from archival images of Salvatore Ferragamo fitting Hollywood star Joan Crawford with his iconic cone-heeled pump at the renowned Hollywood Boot Shop. He envisions women of that era slipping into speakeasies, their embroidered dance dresses concealed beneath oversized, masculine coats.
Unified by meticulous details such as embellished hardware on footwear and intricate jacquard patterns on garments, alongside a rich palette of military greens and earthy browns, the collection exudes a sense of coherence, distinguishing it as a standout in Ferragamo's recent endeavors.




























