Kaia Gerber Fronts DKNY's Spring 2024 Campaign, Redefining American Style

DKNY announces Kaia Gerber as the face of its Spring 2024 campaign, ushering in a new era of iconic American style infused with a distinct New York edge. With a focus on modernizing traditional design elements, DKNY presents a collection that captures the essence of renewal and contemporary sophistication.

Jeffrey Goldfarb, EVP at G-III Apparel Group, emphasizes the campaign's mission to inject DKNY with a fresh energy while staying true to its original ethos. The Spring collection features reinvented classics such as denim, blazers, trenches, and leather jackets, tailored to resonate with the aesthetic preferences of Gen Z.

Renowned photographer Alasdair McLellan and stylist Alastair McKimm bring the campaign to life, capturing Gerber's natural sophistication against the backdrop of a graphic New York studio. McLellan's photography, known for its authentic portrayal of aspiration, perfectly complements Gerber's embodiment of quintessential all-American style.

Trey Laird, Founder and Chief Creative Officer at Team Laird, praises Gerber's representation of DKNY's spirit, now infused with unprecedented vibrancy. The campaign encapsulates the essence of New York City through a sophisticated yet raw lens, paying homage to DKNY's iconic billboard history with a captivating video featuring Gerber stepping off a billboard into the bustling city streets.

The Spring 2024 collection is available globally on DKNY.com and select retailers, marking a bold step towards the future of American fashion.