Moschino Fall/Winter 2024-25 Fashion Show

Amidst a poignant transition, Adrian Appiolaza steps into the role of creative director at Moschino, following the sudden passing of his predecessor, Davide Renne. With reverence for Franco Moschino's iconic vision, Appiolaza embarks on a journey to honor the brand's heritage while infusing it with a modern sensibility.

Drawing inspiration from Moschino's archives, Appiolaza breathes new life into the brand's classic motifs and signatures, paying homage to the irreverent spirit of its founder. This departure from the campy aesthetic cultivated by Jeremy Scott marks a significant shift, as Appiolaza takes a more expansive approach in his debut collection.

Reviving iconic prints such as the cloud motif and incorporating timeless symbols like the smiley face, Appiolaza celebrates Moschino's heritage with a fresh perspective. From nods to Coco Chanel's tweed skirt suit to slogan pieces promoting love and peace, each design reflects the brand's commitment to playful yet meaningful fashion.

In a departure from Scott's theatricality, Appiolaza introduces a more balanced offering, embracing what he describes as "eccentric, but real" characters. Emphasizing Franco Moschino's philosophy of self-expression, the collection features deconstructed tailoring, stonewashed denim, and exaggerated knits, embroidered with playful motifs on the back.

Appiolaza's experience at esteemed fashion houses like Loewe, Chloé, Miu Miu, and Louis Vuitton lends depth to his interpretation of Moschino's legacy. With a rare gender-diverse runway presentation, he hints at the promise of a new era for the brand, leaving room for curiosity and anticipation as he develops future collections.