Nigo Unveils Kenzo’s Latest Campaign: Parisian Splendor Meets Japanese Chic

Models stroll through Place des Victoires in Paris wearing Kenzo's spring 2024 collection

Japanese fashion visionary Nigo, the creative force behind both his own Human Made brand and Kenzo as its artistic director, seamlessly bridges the gap between his native Japan and the bustling streets of Paris.

For Kenzo's much-anticipated spring 2024 campaign, set to debut Monday across digital platforms and billboards in China, Nigo orchestrates a captivating visual narrative against the backdrop of Paris' most iconic locales.

From the historic Rue Vivienne, where Kenzo's headquarters proudly stands, to the venerable Place des Victoires, once graced by the brand's flagship store, the campaign captures the essence of Parisian elegance intertwined with Kenzo's avant-garde spirit.

Models in denim looks stroll through the tunnel leading to the Arc de Triomphe

Photographer Keizo Kitajima skillfully frames a diverse cast of models amidst these picturesque settings, while filmmaker Frank Lebon infuses the scenes with dynamic energy, inviting viewers to immerse themselves in a kaleidoscope of colors and movements.

This collaboration marks a continuation of Nigo's exploration of cultural fusion, following the success of Kenzo's fall 2023 campaign shot in his beloved Japanese cities of Osaka and Kyoto.

A model captured in a ballroom at Hôtel de Soyecourt.

The spring 2024 collection, originally showcased on the Passerelle Debilly—a symbolic bridge spanning the Seine river between the Palais de Tokyo and the Eiffel Tower—embodies the essence of this cross-cultural dialogue.

Kenzo aptly describes the campaign as a reflection of the "cross-cultural chemistry" that defines the brand, where Japanese design sensibilities seamlessly blend with Western aesthetics. As the garments intertwine with their Parisian surroundings, they echo Nigo's visionary approach, effortlessly navigating the boundaries between tradition and innovation.