Pamela Anderson Revives '90s Glamour in Smashbox Primer Ad Campaign

Pamela Anderson dazzles in Smashbox's '90s-inspired ad, showcasing the timeless Original Photo Finish Primer for effortlessly chic, iconic looks.

In a delightful homage to '90s glamour, Pamela Anderson has joined forces with Smashbox for their latest campaign titled "Isn't It Iconic," spotlighting the Original Photo Finish Primer. The brand is embracing a celebratory approach to its timeless product, renowned for delivering a flawless finish.

Anderson, who recently embraced a more subdued makeup aesthetic for Proenza Schouler and Pandora advertisements, returns to her iconic roots with Smashbox. Captured by the lens of the brand's founder, Davis Factor, the campaign imagery showcases the blonde bombshell exuding her trademark vibrancy and allure.

For Anderson, this collaboration feels like a homecoming, perfectly aligning with the current resurgence of retro makeup trends. The campaign not only celebrates Anderson's enduring beauty but also highlights the versatility of the Original Photo Finish Smooth & Blur Primer, a beloved product that has stood the test of time.

Enriched with vegan-friendly formulas and fortified with vitamins A and E, this primer promises to provide a seamless canvas for makeup application, ensuring a flawless and long-lasting look. It has become a go-to staple for achieving the timeless makeup aesthetic that Anderson effortlessly personifies.

With her look completed by foundation, mascara, and a subtle nude lip, the campaign serves as a poignant reminder of both Anderson's enduring influence and the timeless appeal of Smashbox's iconic primer.