Sofia Richie Grainge Joins Tommy Hilfiger as Womenswear Ambassador

Tommy Hilfiger appoints Sofia Richie Grainge as Womenswear ambassador

Tommy Hilfiger proudly unveils Sofia Richie Grainge, a global fashion icon, as the newest face of Tommy Hilfiger Womenswear, marking the beginning of an exciting two-year partnership. Renowned for her innate sense of style that resonates with a generation, Sofia will bring her elegant vision, inherent optimism, and flair for attainable luxury to the brand's quintessential American cool essence through summer 2024 and beyond.

“Sofia is redefining the influence of fashion in today's world,” said Tommy Hilfiger. “Her ability to inspire connection and embody flawless style with confidence and authenticity is unparalleled. I am thrilled to have Sofia infuse her effortlessly cool style into our womenswear collection from summer into 2025.”

The announcement, made as Sofia sported a classic navy and cream Tommy Hilfiger cardigan paired with tailored chinos, sets the stage for her to lead various seasonal narratives, advertising campaigns, and collaborations. As the contemporary epitome of an "IT girl," Sofia will curate the Tommy Hilfiger Summer 2024 collection, showcasing her personal selections from a range of sophisticated womenswear.

“Tommy epitomizes Classic American Cool,” said Sofia Richie Grainge. “His designs provide the perfect foundation for cultivating effortless style and building a wardrobe of timeless pieces. I am thrilled to collaborate with someone who shares my passion for self-expression, enduring style, and originality over the coming years.”

Sofia Richie Grainge's addition to Tommy Hilfiger's tradition of partnering with influential pop culture figures enhances the brand's legacy. Previous collaborations with icons such as Lewis Hamilton, Gigi Hadid, and Zendaya have brought fresh, contemporary interpretations of the brand's Classic American Cool identity and signature red, white, and blue theme to the forefront of fashion.