Hanni Takes Center Stage in UGG Spring 2024 Campaign as New Global Ambassador

NewJeans' rising star, Hanni, steps into the spotlight as the newly announced global ambassador for UGG, kicking off with the brand's Spring 2024 advertising campaign. This exciting partnership merges the unique flair of the K-pop icon with UGG's renowned cozy and stylish footwear lineup. The campaign introduces fans and fashion enthusiasts to the latest in UGG's footwear collection, including the eye-catching Golden Glow sandals, the comfy Stratus sandals, and the chic Venture Daze slides. Set against a backdrop of soft pastel tones, Hanni is depicted embracing the spring vibe with UGG's new collection that promises both vibrant and neutral color options to complement any seasonal look.

Previously seen gracing campaigns for Gucci and adorning the cover of Marie Claire Korea, Hanni's influence in the fashion sphere continues to soar. Her new venture with UGG not only marks a significant milestone in her career but also showcases her personal connection to the brand. Recounting her fondness for UGG from her earlier years, Hanni shares her excitement about embarking on this journey, reflecting a heartfelt endorsement of the brand's ethos and product line.

Hanni's role as UGG's global ambassador opens up a new chapter, not just for her but for the brand as well, aiming to strengthen its appeal among the global youth by leveraging the magnetic charm of popular figures from the entertainment industry. Her genuine eagerness to share her love for UGG's products with the world underlines the mutual enthusiasm underpinning this partnership, setting the stage for a promising collaboration that resonates with audiences worldwide.