Jennie Lights Up Maison Kitsuné's Baby Fox Collection for Spring 2024

Jennie of Blackpink dazzles in Maison Kitsuné's Baby Fox 2024—effortless pastel chic meets K-pop flair.

Spring 2024 brings an air of fresh elegance as Jennie Kim of Blackpink becomes the face of Maison Kitsuné’s Baby Fox collection. In a campaign that perfectly captures the essence of the season, Jennie's collaboration with the French-Japanese fashion label offers a serene yet vibrant visual feast, all through the adept lens of photographer Jongha Park.

Set against a backdrop of soothing pastels, Jennie embodies the spirit of spring in each frame. From a soft pink cardigan that whispers the promise of new beginnings to a laid-back yellow button-up that blends casual comfort with sophistication, and a versatile blue 3/4 zip-up jacket ideal for the season's unpredictable shifts, Jennie's presence in the campaign is magnetic and effortlessly chic.

At the heart of each look is the playful yet refined Baby Fox logo, a testament to Maison Kitsuné’s ethos of blending playful designs with understated elegance. This emblem, paired with Jennie's dynamic approach to fashion, makes a compelling statement about the joy of dressing in pieces that are both fun and sophisticated.

Jennie’s influence in the fashion industry extends well beyond this enchanting spring campaign. With recent accolades including leading roles in Chanel’s latest watch collection and Calvin Klein’s spring showcase, Jennie continues to cement her status as a fashion icon. Her collaboration with Maison Kitsuné for their Spring 2024 collection further showcases her versatility and ability to navigate various styles, from the relaxed to the refined, all while staying true to the unique Franco-Japanese aesthetic of the brand.

As the Maison Kitsuné Spring 2024 collection graces stores and online platforms, admirers of the label and fans of Jennie alike have the opportunity to embrace the chic, relaxed vibes of the Baby Fox collection. Through a blend of Jennie's captivating charm and the brand's signature aesthetic, this collaboration invites us to celebrate the beauty of spring with style and sophistication.