Jeon Jong-seo: The New Face of HYDROGEN's Spring/Summer 2024 Collection

Jeon Jong-seo, the enchanting actress known for her iconic 'leggings first pitch,' has once again captivated the fashion world with her latest appearance. As the newly appointed ambassador for HYDROGEN, the esteemed Italian active outdoor brand developed by Chris F&C, Jeon Jong-seo effortlessly brings the Spring/Summer 24 collection to life.

Captured in a series of stunning photographs released on March 20th, Jeon Jong-seo showcases her unparalleled style and exceptional proportions, breathing life into various pieces from HYDROGEN's 24 SS collection. The brand, known for its dynamic and bold outdoor concepts, finds a perfect muse in Jeon Jong-seo, whose trendsetting aura and fresh appeal perfectly align with HYDROGEN's vision.

Standing at 167cm with a strikingly slim and slender figure, Jeon Jong-seo flawlessly models a range of outdoor attire, including leggings, bra tops, pants, and sweaters. Her collaboration with HYDROGEN not only highlights her versatility as a fashion icon but also her ability to inspire with her distinctive sense of style.

Beyond her fashion endeavors, Jeon Jong-seo has built a diverse and impressive portfolio in the film and drama industry, capturing the hearts of audiences across generations, including the coveted MZ demographic. Currently, she can be seen in the tvN's Monday-Tuesday drama, 'Wedding Impossible.'

Jeon Jong-seo's recent spotlight moment came during her first pitch at the Major League Baseball (MLB) Seoul World Series special game, featuring the LA Dodgers and Kiwoom Heroes at the Gocheok Sky Dome in Seoul on March 17th. Dressed in leggings, she stole the show, earning the title of the new 'Goddess of the first field' and garnering widespread attention.

The HYDROGEN 24 SS collection, featuring Ambassador Jeon Jong-seo, is available at HYDROGEN's offline stores, company centers, Bucket Store, Musinsa, and other selected retailers.