Y/Project's FW24 Campaign: A Star-Studded Affair with Mia Khalifa, Charli XCX, and More

Y/Project is set to captivate the fashion world with its latest lookbook, a dazzling showcase that's bound to become the talk of the internet. In a grand celebration marking Glenn Martens' tenth year as the creative force behind the brand, the Fall/Winter 2024 campaign brings together an eclectic mix of Martens' collaborators, close friends, and family. The campaign shines with the star power of personalities such as Mia Khalifa, Irina Shayk, Charli XCX, and even Martens’ father, adding a personal touch to the presentation. The inclusion of Tyga, Ursina Gysi, and the controversial figure Kanye West, further amplifies the campaign's buzzworthy appeal.

Photographed by Arnaud Lajeunie, this lookbook transcends the traditional fashion campaign, evolving into a special project that embodies the spirit of Y/Project's community. Friends, family, models, editors, and creatives alike come together, modeling the new collection in a testament to the brand's widespread appeal and influence. The Fall/Winter 2024 collection also introduces the brand's innovative “invisible straps” concept, a design marvel using transparent nylon fabric to create the illusion of floating garments.

The campaign's eclectic cast, coupled with Y/Project's boundary-pushing designs, showcases the brand's ability to blend high fashion with a sense of communal spirit and creativity. For those eager to delve deeper into Y/Project's latest creations and the faces behind the campaign, a visit to Y/Project's website reveals the full extent of the FW24 collection, offering a closer look at the designs set to define the upcoming winter fashion trends.