Baifern Pimchanok: Tiffany & Co.'s Trailblazing First Thai Female Ambassador

Meet Baifern Pimchanok, Tiffany & Co.'s first Thai woman ambassador, an epitome of style and grace elevating Southeast Asia's fashion scene!

In a landmark move that celebrates the growing influence of Southeast Asia in the global fashion and luxury market, Tiffany & Co. has proudly announced Baifern Pimchanok as its first Thai female ambassador. This groundbreaking appointment follows the recent announcement of Win Metawin as Tiffany & Co.'s first Global Ambassador from the region, highlighting the brand's commitment to embracing and promoting diverse talents on an international platform.

Baifern Pimchanok, a household name known for her remarkable acting skills, unique fashion sense, and dynamic personality, perfectly encapsulates the modern woman who boldly expresses her individuality. Her history with Tiffany & Co. is rich and collaborative, spanning several high-profile campaigns including the Tiffany Holiday Campaign 2023, Tiffany Lock, Tiffany HardWear, and Tiffany Icons. Moreover, her frequent appearances on the red carpet, donning Tiffany & Co.’s exquisite pieces, have seamlessly blended her personal style with the brand’s iconic elegance.

Upon being named ambassador, Baifern expressed her deep gratitude for the opportunity to join the Tiffany & Co. family, viewing it as a privilege to be part of a legacy that encourages women to shine in their unique ways. She is particularly excited about her upcoming role at the Tiffany Wonder event in Tokyo, Japan, this April 2024, where she will officially step out as a brand ambassador.

Baifern’s appointment not only cements her status as an influential figure in the fashion world but also signifies Tiffany & Co.'s recognition of Southeast Asia's vital role in shaping global luxury trends. With her recent ambassadorships for both Loewe and Tiffany & Co., Baifern Pimchanok is set to continue her ascent as a leading fashion icon, representing the rich cultural heritage and contemporary vibrancy of Southeast Asia on the world stage.