Seaside Style: Mavi's 2024 Denim Campaign

Embrace SoCal chic with Mavi's SS24 eco-friendly denim line, capturing 90s nostalgia & beachy vibes by renowned photographer Katie McCurday.

Step into the laid-back elegance of Southern California with Mavi's latest spring-summer 2024 campaign, showcasing the essence of serene beaches and carefree vibes. Shot by Katie McCurday, the campaign stars model Rachel Connor against the breathtaking backdrop of LA and Malibu beaches, embracing a nostalgic nod to 90s denim trends.

Radiating a breezy chicness, the images effortlessly blend style with sustainability. The collection focuses on relaxed fits, high-waisted jeans, and cut-off denim shorts, echoing the casual spirit of summertime.

Complemented by simple yet refined t-shirts and crisp button-ups, Mavi's range of denim styles exudes a relaxed sophistication. The brand's commitment to eco-conscious fashion shines through with the introduction of environmentally responsible materials.

From walnut shell back labels to sugarcane hang tags and recycled packaging, Mavi emphasizes its dedication to the planet. Particularly notable are the pieces crafted from naturally colored cotton, a result of regenerative farming techniques.

These garments stand out with their earthy tones and soft, stretchy textures, seamlessly marrying natural elements with comfort, echoing the brand's ethos of style with a conscience.