Dua Lipa and BLACKPINK’s Rosé Ignite PUMA’s Speedcat Revival Campaign

Dua Lipa and BLACKPINK’s Rosé turn up the style for PUMA’s Speedcat Revival Campaign, celebrating the reintroduction of the iconic racing-inspired sneaker. Set against a striking desert backdrop, the campaign blends high-octane energy with sleek, minimalist fashion.

Dua stuns in a sleek all-black ensemble, perfectly complementing the Speedcat sneaker in its Red iteration. In one standout pose, she stretches her toned legs alongside a fiery red exotic car, embodying the sneaker’s racing heritage and bold aesthetic.

Rosé brings her unique charm to the campaign, rocking the Speedcat in Pink Blush. Paired with a silver racing jacket, she captures the sneaker’s balance of performance and fashion-forward style, making it a must-have for BLACKPINK fans and sneaker enthusiasts alike.

Originally launched 25 years ago, the PUMA Speedcat has been revamped for 2024 with its signature rounded toe and low-cut collar, maintaining its minimalist yet bold appeal. Available in three standout colorways—Black, Red, and Pink Blush—the Speedcat is the perfect blend of sporty-chic and everyday wear.

The Speedcat drops on December 5, 2024, and will be available online at PUMA.com, in-store, and at select retailers.

With Dua Lipa and Rosé leading the charge, the Speedcat Revival Campaign cements its place as the ultimate sneaker for style and performance this season.