Emma Corrin poses for the Miu Miu Upcycled 2024 Holiday campaign

Emma Corrin takes center stage in Miu Miu’s Holiday 2024 Upcycled collection, showing off a selection of vintage-inspired designs that embody sustainability and timeless elegance. The campaign follows the Miu Miu Holiday 2024 Campaign, and is lensed by photographer Lengua, giving off vibes of a nostalgic aesthetic with visuals that remind one of vintage postcards.

This launch marks the fifth edition of Miu Miu’s acclaimed Upcycled collection, a testament to the brand’s commitment to circular fashion. Styled by Lotta Volkova, Corrin models upcycled leather garments, retro kilts from the 1950s to 1970s, and distinctive pieces crafted from archival yarns.

Adding a touch of sophistication, black Chantilly lace embroidered with delicate detailing features prominently in the collection. Accessories include chic kitten heels, embellished mules, and ornate handbags, all exemplifying Miu Miu's meticulous craftsmanship.

Miu Miu furthers its eco-conscious mission by collaborating with the Aura Blockchain Consortium. This innovative partnership enables complete transparency and lifecycle tracking for the collection, leveraging blockchain technology to uphold sustainability and authenticity.

Actor Emma Corrin wears embellished styles in the Miu Miu Upcycled campaign

Emma Corrin wears a black slip dress for Miu Miu’s Upcycled Holiday 2024 ad

Miu Miu features sustainable style with its 2024 Upcycled Holiday collection