Dua Lipa Stars as the Face of Chanel’s New 25 Bag Campaign

Following her front-row appearance at Chanel’s Spring 2025 Couture show in Paris, Dua Lipa has been unveiled as the face of the lu...

Following her front-row appearance at Chanel’s Spring 2025 Couture show in Paris, Dua Lipa has been unveiled as the face of the luxury house’s latest handbag: the Chanel 25. In an exclusive campaign revealed by Vogue, the global pop sensation is seen dancing, running, and singing through the streets of New York, set to the upbeat soundtrack of Fine Young Cannibals’ 1988 hit She Drives Me Crazy.

The Chanel 25 is a modern evolution of the iconic 2.55 bag, which remains one of the most coveted handbags in the world. Crafted in supple, lightweight quilted leather, the 25 features a versatile design, with medium and large sizes including a detachable clutch that can be worn solo for added functionality.

Lipa’s relationship with Chanel dates back to 2018, when she wore a little white sweater set from the brand for a performance at the Grammy Museum in LA. Since then, she has become a fixture in Chanel’s world, donning custom looks for the 2023 Met Gala and her Radical Optimism tour. Her latest role as the face of the Chanel 25 campaign marks a full-circle moment for the singer, who shared her excitement about the collaboration in an interview with Vogue.

On the Chanel 25 Bag:

Lipa revealed her love for the bag’s practicality and timeless design, stating, “I’m definitely a ‘big bag’ kind of girl: I put my whole life into it.” Her current favorite? The silver version, which she describes as bold and perfect for everyday use.

On the Campaign Shoot:

The singer described the shoot as a joyful experience, emphasizing the freedom and energy she felt while working with director Gordon von Steiner. “It’s like when I get on stage, I just feed off the crowd,” she said. “And here, with the team, it was just fun and free.”

On Her Eclectic Style:

Known for her bold fashion choices, Lipa described her style as “fun” and ever-evolving. “I don’t really have one defining thing,” she explained. “There’s nothing too big or too daring. I’m ready to try it all.”

On Radical Optimism:

Lipa also touched on the theme of her latest album, Radical Optimism, and how it applies to her life. “No matter what, there’s going to be ups and downs,” she said. “I think as long as you keep a positive mindset and enjoy even the not-so-good bits, you learn from them.”

The Chanel 25 campaign is now live, and the bag is available for purchase on Chanel’s official website.