Valentino Names Freen Sarocha as First Female Thai Brand Ambassador

MILAN — Thai actress Freen Sarocha has been named Valentino’s first female brand ambassador from Thailand, marking a milestone for the iconic fashion house.

“It is my greatest honor to take part in turning the next page of Maison Valentino’s history, where artistry and heritage enter a new contemporary era under the visionary creative director Alessandro Michele,” Sarocha shared in a statement released on Friday.

Sarocha attended Michele’s debut fashion show for Valentino, “Pavillon des Folies,” held in Paris in September 2024. She rose to prominence for her acclaimed performance in the 2022 Thai romantic television series “GAP: The Series,” which earned her both local and international recognition.

In 2024, she expanded her portfolio with leading roles in films like Uranus 2324 and The Loyal Pin, and attended the prestigious Cannes Film Festival. Recently, she appeared in the horror-comedy Rider and is set to star in the highly anticipated TV series Cranium in 2025.

Valentino expressed excitement about the partnership, stating, “The house looks forward to collaborating with her in upcoming events, celebrating her talent and unique style.”

Sarocha follows Jeff Satur, named Valentino’s first Thai brand ambassador in December, and joins South Korean star Lim Yoona, a singer, actress, and model celebrated for her role in the K-pop group Girls’ Generation.