Chloé’s Summer 2025 Campaign: Rianne Van Rompaey Embodies Effortless Elegance

Chloé’s Summer 2025 campaign, under the creative direction of Chemena Kamali, radiates the brand’s signature sunny nonchalance and carefree spirit. Captured by renowned photographer David Sims, the campaign stars model Rianne Van Rompaey in a dreamy seaside setting, showcasing the collection’s effortless elegance and timeless charm.

Set in a groovy seaside house designed by architect Savin Couëlle, known for his organic forms and natural materials, the campaign evokes a sense of summer longing and freedom. Van Rompaey lounges on a lawn chair and floral sofa, embodying the Chloé woman’s “eternal state of mind guided by instinct and optimism,” as described by Kamali.

Styled by Elodie David-Touboul, the campaign highlights key pieces from the collection, including frothy lace bra tops and bloomers, the versatile multipocket Camera bag, a flamingo-motif one-piece swimsuit, and platform sandals adorned with carved wooden messages. Sims also directed accompanying video content, adding a dynamic touch to the campaign.

“These images capture the longing for summer and the way summer makes you feel,” Kamali shared. “This Chloé woman embodies that fantasy moment of the summer months when you reconnect with yourself.”

The Summer 2025 collection will be available in Chloé boutiques and online starting February 28, inviting fashion enthusiasts to embrace the season with Chloé’s signature blend of sophistication and ease.