Irina Shayk Leads Tory Burch’s Sporty-Chic Spring 2025 Campaign

Tory Burch’s Spring 2025 campaign draws inspiration from athletic aesthetics, blending sporty silhouettes with effortless sophistication. Starring supermodels Irina Shayk, Mona Tougaard, and Ida Heiner, the campaign captures a dynamic yet understated energy, shot against the backdrop of a Parisian sports center by photographer Jamie Hawkesworth.

The images showcase the collection’s balance between structure and ease, with bold architectural lines and muted color contrasts reflecting the refined minimalism of the season’s designs. Stylist Brian Molloy curates versatile looks that seamlessly transition from day to night, featuring soft knits, sculpted blazers, martial arts-inspired jackets, fluid trousers, and sleek skirts.

Accessories take center stage, with the Romy, Pierced, and Ballon bags highlighting the collection’s versatility in materials ranging from structured leather to slouchy suede. The iconic Reva ballet flat also makes a comeback, reinforcing Tory Burch’s timeless aesthetic.

This campaign celebrates the intersection of athleticism and elegance, offering a fresh take on modern dressing for the Spring 2025 season.