Lila Moss Stars in DKNY’s Spring 2025 Campaign, Channeling the Spirit of New York
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DKNY has unveiled Lila Moss as its new global face, marking her campaign debut for the Spring 2025 collection. As part of the brand’s ongoing “New York Stories” series, the campaign draws inspiration from iconic films that capture the vibrant energy and essence of New York City.
Lila Moss takes center stage, embodying various roles as she explores the city in her unique way. This campaign also serves as a full-circle moment, following in the footsteps of her mother, Kate Moss, who previously starred in the Donna Karen New York Spring 2025 campaign.
“Lila as the next face of DKNY embodies our brand’s spirit, resonating with global consumers to create authentic brand connections,” said Jeff Goldfarb, Executive Vice President, in a press release. “This campaign further strengthens our commitment to expanding DKNY’s global presence.”
Shot by renowned photographer Mikael Jansson, the campaign blends youthful energy with sophisticated style, highlighting key pieces from the DKNY est. 1989 collection. Standout items include a boxy striped polo shirt, denim shorts, a bold yellow parka, and a sleek pinstripe suit.
