Versace’s Spring 2025 Campaign: The Art of Lounging in Luxurious Style

Versace’s Spring-Summer 2025 campaign is a masterclass in opulence and relaxation. Captured by the legendary photography duo Mert ...

Versace’s Spring-Summer 2025 campaign is a masterclass in opulence and relaxation. Captured by the legendary photography duo Mert & Marcus, the campaign stars models Mona Tougaard, Loli Bahia, Jacqui Hooper, Karyna Maziar, and Chen Yang, who effortlessly embody the brand’s luxurious ethos.

Set against a backdrop of richly upholstered couches in deep red, gold, and burnt orange hues, the campaign evokes the allure of a vintage boudoir. This lavish setting perfectly complements the collection’s lush textures, dynamic prints, and quintessential Italian craftsmanship.

This season, Versace introduces a stunning mix of metallic slip dresses, structured blazers, and intricate floral embroidery. The color palette is dominated by deep purples, rich browns, and shimmering gold, exuding sophistication and warmth. Accessories take center stage, with the Versace Tag bag adorned with playful charms and the Kielo bag reimagined in fresh, eye-catching iterations.

Donatella Versace reflects on the campaign, stating, “We are unique, we are vulnerable, we are brave, we are kind, we are strong. Our differences are what bring us together, and what makes us fascinating to each other. This campaign captures that individuality as an attitude.”

Versace’s Spring 2025 collection is a celebration of individuality, luxury, and the art of lounging in style.